![miss bimbo detergent miss bimbo detergent](https://i.pinimg.com/200x150/5e/5b/d7/5e5bd7493c3017deb425b4dcf7518a8c.jpg)
For them with So Klin, they did not need to spend extra money to buy bleach for their white clothes.Īnother interesting dimension was introduced into the market by another manufacturing-giant, Procter & Gamble with the launch of Ariel detergent brand into the market. It started by nibbling at the fringes of OMO’s market share and in addition, its offer of detergent with a deep-washing function gave Nigerians reasons to switch their loyalty to the new brand. This was eventually challenged in 1996 when Eko Supreme Resources, makers of So Klin, made entry into the Nigerian market with innovation, a white detergent, which was an industry first. The dominance of OMO as the detergent of choice dwarfed the performance of rivals as it boxed other small players, into a tight corner. was the undisputed leader in the detergent market. In the past, OMO detergent (a household name which stands for “Old Mother Owl”) from the stables of Unilever Plc. Today, with a growing awareness about the health benefits of hand washing and easy access to liquid soap, consumer behaviour seems to have changed towards liquid soaps. Until a few years ago, bar soaps are the most popular in households, then, liquid soap was only popular among the elites. This includes the bar soap, powder detergents, and liquid soap.
![miss bimbo detergent miss bimbo detergent](https://cdni.ilikeyou.com/ui_big/12701626.jpg)
The Nigerian laundry soap market has different market segments with each competing for visibility and profitability in the market space.
![miss bimbo detergent miss bimbo detergent](http://snhusaca.com/wp-content/uploads/2020/07/KILN.jpg)
The reduced purchasing power among consumers which is further pressurised by rising unemployment has left most household with no choice than cut spending. T he rapidly worsening economic fortunes of Nigerians have forced most households to dump costly, premium soap (detergent) brands in the country for cheaper and newer brands.